SUPER NOODLES x FINAL FANTASY VII REMAKE
Client: Batchelors 
Project: Shopper Promotion
Role: Creative Lead
In 2020, we brought Batchelors together with Square Enix to create an exclusive Super Noodles promotion featuring Final Fantasy VII Remake.   
Creative
We partnered Batchelors with Square Enix to launch a new 'instant win' promotion created for Super Noodles. The idea was simple – every pack guaranteed a prize, with 1000s up for grabs. To help drive purchase, the promotion launched alongside the highly anticipated release of Final Fantasy VIII Remake – running exclusively at Tescos with limited edition packs, in-store artwork and a promotional website.

Key Achievements
As a fan of the Final Fantasy franchise, I played a key role in selling our vision to both Batchelors and Square Enix – creating and presenting different activation ideas, planning out the prize tiers, and producing a 'shopper journey' to help pitch the idea to Tescos. The promotion was a huge success with 282,436 entries and 81,486 winners.​​​​​​
Credits 
Agency – Movement Digital
Creative Director – Tim Ash
Design & Motion Graphics – Lewis Peat & Ryan Cheshire
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