When BMW launched their very first electric car in 2013, we were tasked with persuading customers to go online and book a test drive.
Created to drive awareness of BMW's upcoming electric car – we build an interactive test drive site that went beyond normal data capture forms. Visitors were invited to "Become Electric", answering questions about their commute and fuel consumption to illustrate how compatible the BMW i3 is with their lives.
I was brought on as a freelance UX copywriter, adding copy to the wireframes created by Dare's UX designers while adjusting BMW's brand voice to sound like a sophisticated, futuristic car dealer.
Agency – Dare