In a nutshell: 
Created to drive awareness of BMW's upcoming electric car - this interactive test drive site goes far beyond normal data capture forms. User's were invited to "Become Electric", answering questions about their commute and fuel consumption to show how compatible the BMW i3 is with their lives. 
UX Copywriter
Key Achievement:
In order to establish the right tone for the project, I had to write like a sophisticated, futuristic car dealer!
Agency - DARE
Art Direction - DARE creative team
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