CIF.COM + ENCHANTED GARDENS
Project: Digital Platforms
Role: UX Copywriter
As part of Huge Inc's creative team, I helped launch two major digital platforms for cleaning brand Cif.
Our first project was the daunting task of creating cifclean.co.uk – the online home of Cif. Our team rose to the challenge by designing a website packed with useful content – including product spotlights, cleaning tips and home beauty advice.
Next came 'Cif Enchanted Gardens', a launch platform for Cif PowerPro Naturals – the brand's greenest spray yet. This interactive site let you personalise locations on Google Maps with "green graffiti" messages, then share those messages with friends.
I was responsible for penning all control copy and written content across both projects – channelling Cif's fairy tale-inspired brand voice across both platforms. Highlights included penning 20 cleaning articles for cifclean.co.uk, and developing the core idea for Enchanted Gardens.
Agency – Huge Inc
Creative Directors – Paul Jason & Andy Thomas
Design – Howard De Smet & Jonathan Rahmani