As part of Huge Inc's creative team, I helped launch two major digital platforms for cleaning brand Cif.
Creative
Our first project was the daunting task of creating cifclean.co.uk – the online home of Cif. Our team rose to the challenge by designing a website packed with useful content – including product spotlights, cleaning tips and home beauty advice. 
Next came 'Cif Enchanted Gardens', a launch platform for Cif PowerPro Naturals – the brand's greenest spray yet. This interactive site let you add "green graffiti" messages anywhere on google maps, then share those messages with friends.

My Role
As the team UX copywriter, I was responsible for all written content – channelling Cif's fairy tale-inspired brand voice across both platforms. Highlights included penning 20 cleaning articles for cifclean.co.uk, and proposing the core idea for Enchanted Gardens. 
Credits 
Agency – Huge Inc
Creative Directors – Paul Jason & Andy Thomas
Design – Howard De Smet & Jonathan Rahmani ​​​​​​​



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