In a nutshell: 
My first project at HUGE was to create a digital home for Unilever brand Cif. We designed a site packed with content - including product spotlights, cleaning tips and home beauty advice. The idea was to provide value with content that showed the best way to clean and care for your home.
Role: 
UX Copywriter
Key Achievement: 
I wrote all site-wide copy, researching 20 cleaning tutorials and penning descriptions for all Cif products. I also had to channel Cif's "Fairy Tale" tone into more practical cleaning articles. 

Credits: 
Agency - HUGE inc
Creative Director - Paul Jason / Andy Thomas
Design - Tom Olivier

Back to Top