In a nutshell:
My first project at HUGE was to create a digital home for Unilever brand Cif. We designed a site packed with content - including product spotlights, cleaning tips and home beauty advice. The idea was to provide value with content that showed the best way to clean and care for your home.
My first project at HUGE was to create a digital home for Unilever brand Cif. We designed a site packed with content - including product spotlights, cleaning tips and home beauty advice. The idea was to provide value with content that showed the best way to clean and care for your home.
Role:
UX Copywriter
UX Copywriter
Key Achievement:
I wrote all site-wide copy, researching 20 cleaning tutorials and penning descriptions for all Cif products. I also had to channel Cif's "Fairy Tale" tone into more practical cleaning articles.
I wrote all site-wide copy, researching 20 cleaning tutorials and penning descriptions for all Cif products. I also had to channel Cif's "Fairy Tale" tone into more practical cleaning articles.
Credits:
Agency - HUGE inc
Creative Director - Paul Jason / Andy Thomas
Design - Tom Olivier
Agency - HUGE inc
Creative Director - Paul Jason / Andy Thomas
Design - Tom Olivier