COCA-COLA CHRISTMAS CALENDAR
Project: Social Campaign
Role: Creative Lead
After a tough year for young people, Coca-Cola asked us to help teens reconnect with friends and family for Christmas – by reminding them that the most magical gift you can give is yourself.
We reinvented the Advent Calendar – inviting teens to open a door each day of December. Behind each was an exclusive content experience designed to bring teens together with the people they love. 31 doors, 31 ways to reconnect.
From AR lenses to roulette animations, I worked closely with the Creative Director to develop all our calendar content – penning content ideas, website copy, developing ideas and art directing our team of freelancers to ensure we stuck rigidly to our 'rubber hose' illustration style.
Agency – Movement Digital
Creative Director – Mark Freeman
Design Direction – Tim Ash
Design & Motion Graphics – Tom Shelton & Lewis Peat
Illustration – Jade Spranklen & Jack Cant