In 2018, we helped Coca-Cola launch This One's For – a campaign for teens designed to make Coca-Cola more relevant to their everyday lives.
Creative
We created a teen-focused campaign that positioned Coca-Cola as a reward for "micro-achievements" – small steps that help you level up towards a big goal. To help us meet the campaign goals, we hand-picked a group of influencers relevant to teens, and published all content across their favourite social platforms.
My Role
As Creative Lead, I devised, wrote and storyboarded the bulk of our campaign assets, as well as attending shoots to assist in art direction and production. I also managed production of animated content – working with a freelance animator to deliver assets.
Credits
Agency – Movement Digital
Creative Director – Mark Freeman
Design Director – Tim Ash
Design & Motion Graphics – Lewis Peat & Gia Varvarigou