How does EE express itself online? That was the question we had to answer when we created EE's digital style guide.
Creative
Led by the overall visual identity created by Wolff-Olins, we adapted EE's style guide for the digital space – creating a modern, user-friendly experience that defined EE's look and feel on consumer-facing websites.
My Role
Joining as a freelance copywriter, I was responsible for producing and editing all written components – channelling EE's brand voice while ensuring copy harmonised with visuals created by Dare's team of UX and UI designers.
Credits
Agency – Dare
AnAnim