How does EE express itself online? That was the question we had to answer when we created EE's digital style guide.
Led by the overall visual identity created by Wolff-Olins, we adapted EE's style guide for the digital space – creating a modern, user-friendly experience that defined EE's look and feel on consumer-facing websites.
Joining as a freelance copywriter, I was responsible for producing and editing all written components – channelling EE's brand voice while ensuring copy harmonised with visuals created by Dare's team of UX and UI designers.
Agency – Dare