In a nutshell: 
How does EE express itself online? That was the question we had to answer when we adapted the brand's outdated style guide for a digital audience. I was hired by DARE to provide the words on this project, as well as consultation from a tone of voice perspective. 
Key Achievement: 
I was responsible for editing, crafting and writing all written components - ensuring the copy complemented the new designs made by DARE's creative team. 
Agency - DARE
Art Direction - DARE creative team
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