During a global rebrand, Fanta asked us to help them adopt a more credible role within teen culture. In response, we launched a new co-creative platform for the brand called 'Fanta X You'.
By launching 'Fanta x You', we championed a message of collaboration between brand and teens – developing a lo-fi, DIY aesthetic that would resonate with our audience and feel authentic. The platform became the driving force behind Fanta's social always-on, with content published across 40 different markets.
Joining the project in 2018, I led on ideas and copy – providing direction to photographers, filmmakers, designers and animators across an array of social content. Alongside overseeing production, I also regularly got involved with creating assets myself, developing gif animations and illustrations when needed.
Agency – Movement Digital
Creative Director – Mark Freeman
Design Director – Tim Ash
Design & Motion Graphics – Lewis Peat, Gia Varvarigou & Ryan Cheshire