Project: Global Web Platform
Alongside the creative team at Huge Inc, I helped launch a brand new global platform for food giants Knorr.
Tasked with creating a suitable web platform for multiple markets, we set about designing an experience that could be expressed in numerous languages. Featured content included recipes, videos and profiles for Knorr's dedicated team of chefs.
Working closely with the Head of Copy, I helped establish the tone for our web platform, channelling Knorr's brand voice into several example editorial articles. This content was localised and reproduced across markets – providing guidance and direction to other writers producing content for the platform.
Agency – Huge Inc
Creative Directors – Andy Thomas & Trak Elis-Hill
Design – Howard De Smet