Client: McDonald's
Project: Social Always-On
Role: Freelance Creative
Back in 2013, I spent a year crafting ideas and copy for McDonald's UK social channels as a freelance creative.
In the days before TikTok, Snapchat and even Instagram, I was busy producing social content for McDonald's Facebook and Twitter. From adapting ATL campaigns, to penning ideas for holidays and special occasions  – I had to ensure our calendar of content was fun, authentic, relevant and brought delight to the brand's growing community.

Key Achievements
My role was focused on idea generation – penning dozens of hand-drawn scamps and copy each day for our team of designers. In total my posts hit 87,529 likes and 3,723 shares.  
Agency – Razorfish
Creative Directors – Paul Stoeter & Jon Usher
Design – Astrid Petterson
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