In a nutshell: 
Hired by Razorfish, I was tasked with producing ideas and copy for McDonald's UK Facebook and Twitter. Be it translating ATL campaigns into social media, or drafting concepts for celebrated times of the year - I had to ensure the content was fun, authentic and relevant, entertaining the brand's community as much as possible.
Conceptual Creative
Key Achievement: 
In total my posts hit 87,529 likes and 3,723 shares - roughly the same as the population of Harlow! 
Agency - Razorfish
Creative Direction - Louis Clement / Anders Plymn / Paul Stoeter / Jon Usher
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