BEHIND THE HIT
Client: Nissan
Project: Juke Launch Platform
Role: Copywriter
An award-winning launch campaign for the Nissan Juke that strove to be as innovative as the car itself.
Creative
"Behind The Hit" was a fully interactive music contest, influencer campaign and crowdsourcing platform rolled into one. 
Anyone who visited the campaign microsite could use the in-built tools to create and submit their own music track. The community voted for their favourite – with the eventual winner having their song performed by La Roux at KOKO in Camden.

Key Achievements
I penned all the copy for the microsite and awareness content. The campaign was a huge success, winning several awards including DMA gold for social media, and NWA gold for the automative sector. 
Credits 
Agency – Digitas 
Creative Direction – Paul Jason
Art Direction – Tom Ollivier 
Design – Sylwia Bernatowicz & Rakesh Chadee
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