In a nutshell: 
Innovative. Imaginative. Interactive. "Behind The Hit" was the launch campaign for the Nissan Juke - a music contest, influencer campaign and crowdsourcing website rolled into one. Users' could use the site tools to record and submit a track. The winner had their track performed by pop artist La Roux at a live gig. 
Role: 
Copywriter
Key Achievement: 
The campaign was a huge success and won a host of awards including...
- DMA, Bronze, Telecommunications
- NMA Awards, Winner, Automotive
- NMA Awards, Finalist, Mobile
- Marketing Week Engage, Finalist, Automotive
- Revolution Awards, Finalist, Automotive
- Revolution Awards, Finalist, Consumer Engagement
- DMA, Gold, Social Media
Credits: 
Agency - Digitas
Creative Director - Paul Jason
Art Director - Tom Olivier
Strategy - Dan Bort
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