In a nutshell: 
We were tasked by Nissan to upgrade the brand's template-based dealer platform - creating a consistent digital experience across all the brand's dealerships. The project involved a complete re-build, adding new features designed to help dealers land a sale. 
Role: 
Copywriter
Key Achievement: 
Alongside writing all copy for each Nissan vehicle (plus variants), I had to provide content management across 50+ dealer websites. Now that's multitasking!
Credits:
Agency – Digitas
Creative Director – Paul Jason
Designer – Sylwia Bernatowicz

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