Client: Vitalite
Project: Social Campaign
Role: Creative Lead​​​​​​​
In 2018, we helped Vitalite re-invent their brand on social media – launching a bold campaign platform that celebrates the joy of dairy-free life. ​​​​​​​
We called our campaign 'Viva La Vitalite' – a celebratory expression that captures the sunshine joy Vitalite brings to dairy-free life. Created to behave like a cheerleading mantra, 'Viva La Vitalite' provides encouragement while amplifying pride and passion in dairy-free. 
We brought this expression to life through the lens of dance – creating a suite of disruptive, colourful social posts designed to brighten your feed. 

Key Achievements
Taking a creative leadership role from start to finish – I developed both the core creative idea and the campaign expression, presenting each stage of the project to the client as it progressed. I also guided production and penned all copy during the campaign activation.
Agency – Movement Digital
Creative Director – Mark Freeman
Design Director – Tim Ash
Design & Motion Graphics – Lewis Peat & Gia Varivarigou​​​​​​​​​​​​​​
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