Since 2018, we've helped Vitalite re-invent their brand on social media – launching a bold campaign platform that celebrates the joy of dairy-free life.
We called our campaign 'Viva La Vitalite' – a celebratory expression that captures the sunshine joy Vitalite brings to dairy-free life. Created to behave like a cheerleading mantra, 'Viva La Vitalite' provides encouragement while amplifying pride and passion in dairy-free.
We brought this expression to life through the lens of dance – creating a suite of disruptive, colourful social posts designed to brighten your feed.
As Creative Lead, I played a central role in the project from start to finish – developing both the campaign expression and our creative approach, presenting our ideas to the client and penning all copy for the campaign duration.
Agency – Movement Digital
Creative Director – Mark Freeman
Design Director – Tim Ash
Design & Motion Graphics – Lewis Peat & Gia Varivarigou